The Role of Community Partnerships in the Development Plan of Ecotourism Entrepreneurship [Peran Pola Kemitraan Komunitas dalam Rencana Pengembangan Wirausaha Ekowisata]

Hilarius Bambang Winarko, Marina Saraswati, Muhammat Andryansyah


Sarongge Kincir Village offers an entrepreneurial ecotourism concept by utilizing potential natural resources and an organic lifestyle at Sarongge Village, Cianjur, West Java near the area of National Conservation Forestry of Mount Gede Pangrango (TNGPP) The villagers had been living in a harmonious environment of agricultural lifestyle in the nature conservation zone that regulates by governmental laws, that forced them to find another financial income alternatives without leaving their local wisdom. The communities partnership scheme is one of the alternatives offered to solve the problem, by involving environmentalists, education institution, as well as local communities. This collaboration is possibly done through an integrated ecotourism business development concept. Business canvas model, services marketing mix, and financial analysis that learned in higher education can be used in building this concept to create entrepreneurial activities as well as provide solution alternative. Local communities may enjoy the advantage by living more independent economically and living harmoniously by protecting their existing natural environment, while still supporting government regulation. This kind of partnership may be able to be applied in similar areas throughout Indonesia, especially the villages whose societies need entrepreneurial enhancement.


Ecotourism; Community Development; Partnership; Organic; Entrepreneurship; Business Canvas Model; Services Marketing Mix

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