Digital Media Based Entrepreneurship Training in Sampora Cisauk Village [Pelatihan Kewirausahaan Berbasis Media Digital di Desa Sampora Cisauk]

Riana Magdalena, Annisa Sarah, Ferdian Aditya, Stefani Prima Dias

Abstract


Entrepreneurship knowledge has the power to maximize the youth's potential. Introducing the benefit of entrepreneurship skills to them would be one of the alternatives to escaping poverty and unemployment, especially for those who cannot continue their education to a higher level. To spread the entrepreneurial spirit to the young generation, a Digital Entrepreneurship Training Program was introduced in Sampora Village, Cisauk District. This program was a community service activity to increase the entrepreneurial interest of the Sampora youth villagers, who are members of Karang Taruna and Warung Teknologi (local youth organizations). Seminars, Workshop, and online discussions were leads to independent and productive sustainable activities.  This program consists of five sub-activities: Open Recruitment; Entrepreneurship Basic Theory Training; Success Story and Achievement Motivation Training; Creative Business Plans and  Digital Media for E-commerce Training; Creative Digital Business Plan Competition. The success criteria for the program are generated from the questionnaire that has been given to participants. We intended to study the increased level of knowledge regarding entrepreneurship, the increased level of commitment to implementing entrepreneurship programs, and the increased level of entrepreneurial desire. In this program, the participants were not only provided with entrepreneurial skills but they practiced them directly.


Keywords


Entrepreneurial Spirit; Youth Organization; Karang Taruna; Warung Teknologi; Digital Media

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DOI: https://doi.org/10.30874/comdev.2018.44

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