Entrepreneurship Based on Strategic Management for New Entrepreneurs in Kebayoran Lama Utara District, South Jakarta [Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan]

Sintha Wahjusaputri, Ahmad Faisal Siregar


Entrepreneurship (entrepreneurship) is a process of applying creativity and innovation in solving problems and finding opportunities to improve life (business and work). Community service activities are focused on small and medium enterprises (SMEs) built by PKK through UP2K in Kebayoran Lama Utara sub-district, in the form of food culinary, clothing, transportation and new business (start-up company). Business people as many as 30 people from various businesses. Methods used: (1) Survey; (2) Focus Group Discussion (FGD); (3) Briefing (Community Organization); (4) Community Development; (5) Learning Methods; and (6) Advocacy. The findings obtained are: (1) nine out of 10 organizations failed to realize SMEs due to no rest; (2) there are 5% of participants who understand the strategic plan; (3) 60% of organizations do not have realization budgets. The objectives of entrepreneurship based on strategic management are: (1) achievement of family economic effort improvement through group / individual business, so as to increase income and family welfare; (2) enhancing the capabilities and qualities of new entrepreneurs; (3) increasing knowledge, skills and skills for new entrepreneurs; (4) fostering groups of community or pre-cooperative economic enterprises in order to improve the family and community economy. Strategic management-based entrepreneurship is expected to promote effective and efficient SMEs for new entrepreneurs.


strategic management, entrepreneurship, and UP2K (Income Improvement Effort)

Full Text:



A Ward, Department of Electronics, University of York. (2005). “An integrated model of Entrepreneurship and Intrapreneurship”. Emerald Insight source of Journal. Admin. 2010.

Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory,(E-Book). Prentice-Hall, Englewood Cliffs, NJ

Davidsson, P., Low, M. and Wright, M. (2001). “Editor’s introduction: Low and MacMillan ten years on: achievements and future directions for entrepreneurship research” , Entrepreneurship Theory and Practice, Vol. 25 , No. 4, pp. 5-15.

Deakins, D. dan Freel, M. (1998). “Entrepreneurial learning and the growth process in SMEs”, The Learning Organization, Vol. 5 No. 3, pp. 144-55

Franco, M dan Haase, K. (2009). “Entrepreneurship: an organisational learning approach”. Journal of Small Business and Enterprise Development. Vol. 16 No. 4, 2009 pp. 628-641

Gergen, K.J. (2009). An Invitation to Social Construction. (E-Book). London: Sage Publication Ltd.

Hesmondhalgh, D. (2009). “Politics, theory, and method in media industries research”, in Holt, J.and Perren, A. (Eds), Media Industries, Oxford: Wiley-Blackwell, pp. 245-55.

Jack, S. dan Anderson, A. (1999). “Entrepreneurship education within the enterprise culture”, International Journal of Entrepreneurial Behaviour and Research, Vol. 5 No. 3, pp. 110-25.

Kirzner, I. (1973). Competition and Entrepreneurship, (E-Book). University of Chicago Press, Chicago, IL Minniti, M. dan Bygrave, W. 2001.

Mitchell, R., Busenitz, L., Lant, T., McDougall, P, and Morse, E. (2002). “Towards a theory of entrepreneurial cognition”, Entrepreneurship Theory and Practice , Vol. 27 No. 2, pp. 93-104, No. 2, pp. 195-202.

Mumford, M.D. Hunter S.T, Bedel-Ever K.E, (1995). Multi-Level Issues in Creativity and Innovation. (E-Book) Emerald Group Publishing

Priyanto, S.H. (2009). “Mengembangkan Pendidikan Kewirausahaan di Masyarakat”. Andragogia, Jurnal PNFI, 1, November 2009.

Rae, D. (2005). “Entrepreneurial learning: a narrative-based conceptual model”. Journal of Small Business and Enterprise Development Vol. 12 No. 3, 2005 pp. 323-335.

Rae, D. dan Carswell, M. (2001). “Towards a conceptual understanding of entrepreneurial Learning , Small Business and Enterprise Development. Vol. 8 No. 2, pp. 15.

DOI: https://doi.org/10.30874/comdev.2017.39


  • There are currently no refbacks.

Copyright (c) 2018 Sintha Wahjusaputri, Ahmad Faisal Siregar

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Lihat Statistik Jurnal Obsesi
View MyStat

Creative Commons License
Proceeding of Community Development is licensed under a Creative Commons Attribution 4.0 International License.

Google ScholarCrossref