Making a Website to Support Online-Based Promotion Activities at Small and Medium Enterprises on Tasikmalaya [Pembuatan Website Untuk Menunjang Kegiatan Promosi Berbasis Online di UKM Tasikmalaya]

Maman Sulaeman, Cecep M. Kappi, Riza Faizal, Hasan Fahmi Kusnandar

Abstract


Community development is aimed at increasing the sales of Berliner Brotfabrik Konditorei through expanding market access, namely website creation. Berliner Brotfabrik Konditorei in his promotion has already used online media such as Facebook and Instagram. But in promotion using Facebook has its own limitations in terms of layout and aesthetic value and information provided. As with the website, which can easily make product information and catalogs of rows of menus that are packaged in an attractive, effective and detailed manner, making it easy to update product information and even directly transact without having to face to face. The method used in this PKM is Rapid Rural Appraisal (RRA), namely by providing training, assisting, and providing guidance to the community who are partners in community service. This activity is programmed and structured. This method was used by the Team to develop an action plan and readiness for the industrial community in this case the manager of Berliner Brotfabrik Konditorei. This community service produces a positive value where making a website at Berliner Brotfabrik Konditorei Tasikmalaya can support promotional activities. This can be seen from the results of sales increasing by 35% from before using the website.


Keywords


Website; Promotion; Enterpreneur; Marketing

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DOI: https://doi.org/10.30874/comdev.2018.321

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