Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

Anis Syamsu Rizal, Listya Sugiyarti, Sri Nitta Crissiana Wirya Atmaja, Rakhmawati Oktavianna, Benarda Benarda

Abstract


Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.


Keywords


Online marketing; facebook ads; fish farmers

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References


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DOI: https://doi.org/10.30874/comdev.2018.204

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