SWOT Analysis: Creative Economic Business of Macrame Crafts (Empowerment And Macrame Crafts Employees In Griya Asri Setu Tangerang Selatan) [Analisis Swot: Usaha Ekonomi Kreatif Kerajinan Talikur (Pemberdayaan dan Pendampingan Pengrajin Talikur di Griya Asri Setu Tangerang Selatan)]

Suhartono Suhartono, Dahlia Nadeak, Cici Murniasih, Satria Gilang Perdana

Abstract


The creative economic development Talikur in Griya Asri-Setu South Tangerang is currently in the process of development and empowerment so that appropriate management actions are needed. There need to be concrete steps taken by the local government (Dinas Koperasi and UKM), the community of creative entrepreneurs and universities in formulating their development strategies. The empowerment program was carried out in Talikur cluster, a Griya Asri-Setu resident from 2017 to September 2018. The results of the empowerment program showed that residents attended as many as 48 housewives, and involved as many as 3 people and 2 instructors of Talikur craft experts. The Talikur making activity meeting was held at the community post in the evening. The instructor's attendance is scheduled every 2 weeks to teach the Talikur designs and crafts motifs to the craftsmen. The results of Talikur handicrafts show a significant change with various designs and models of Talikur crafts that vary and have a higher economic value (selling). Circulation of sales of Talikur handicrafts from these inmates is mostly through orders made online.


Keywords


Empowerment; Creative Economic Development; Setu Talikur Handycrafts.

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DOI: https://doi.org/10.30874/comdev.2018.106

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